Plastic toys are relatively economical as compared to toys made of other materials, which is one of the major factors fueling the market growth. The growing population and the emergence of advanced toys are propelling the market growth. Plastics Collection- Why did toys become plastic
Why Do Kids Love plastic Toys? A child’s life is made brighter by the presence of plastic toys. However, these objects are capable of far more. It stimulates children’s minds and encourages them to learn new things. It can also help to enhance the child’s perception and motor skills. These and more are just some of the things it can perform. Continue reading to learn more about the importance of toys to a child’s development.
The growing number of working parents and their growing inclination towards spending more on children are leading to the increasing demand for toys. Parents’ desire to educate, develop, and entertain kids through toys will further propel the market growth. The increased influence of social media is positively impacting the demand for kids toys, which will further boost the market growth. Plastic toys with pictures of popular characters on them are attracting more kids, thereby resulting in increased demand for plastic toys internationally.
Advanced product innovations by manufacturing companies help to entertain children and improve their analytical skills, driving the market growth. Parents are keen to introduce toys of different shapes, sizes, and colors to their children, which in turn will open up new market opportunities for toy manufacturers. Moreover, top manufacturing companies are highly focused on introducing toys with popular animated characters in the market to attract a large number of children.
For children too young to have much of a say in what’s bought on their behalf, toys are a way for parents to demonstrate values. Do you hold progressive ideas about gender? Then you’ve got to be quick and Instagram it when your toddler son expresses even the slightest interest in a doll.
The market is fragmented due to the presence of many global and regional players in the toy industry. China is a major producer and marketer of plastic toys. In order to capture sufficient market share in developing economies, large manufacturing companies are focusing on investing in or opening specialized retail outlets. Companies are opting for various marketing strategies such as developing new products and expanding distribution channels in order to gain a competitive advantage in the market.